Keyword:brand personality

Publications
Impact of Emotional Intelligence on Customer Loyalty Towards Online Fashion Stores in India Tapas Jain and S. R. Rath EasyChair Preprint 9507
Consumer Behaviour: Intrfere Role of Brand Trust Between Personality and Loyalty Durgha Devi Loganathan EasyChair Preprint 7423
Impact of Servitization on the Brand Personality and the Subsequent Effect on Brand Trust Saurabh Junnarkar and Pratima Sheorey EasyChair Preprint 7060