Developing the Model of Intention to Use Cyber Insurance at the Individual Level in Thailand

EasyChair Preprint 8506

Abstract

This research is aimed to develop cyber insurance intention model, evaluating cyber insurance intention model, develop the application for evaluating cyber insurance intention in Thailand. Research uses both qualitative and quantitative method. General Thai population was chosen as study's sample group. Sample of this study consisted of 458 sets. Researcher analyzed with Structural Equation Modeling. Results of research found that factors that were statistically significantly related to factors affecting the intention to use cyber insurance were: Experience, Social Influence, Performance Expectancy, Technology use behavior. In addition, the following variables were discovered to be statistically significant in relation to cyber insurance intention: Trust Perceived Usefulness, Perceived Ease of Use, and Attitude. However, Factors that did not have a statistically significant relationship to factors affecting the intention to use cyber insurance were: Effort Expectancy, Voluntariness of Use and Individual Budget.

Keyphrases: Cyber Insurance, Developing the Model of Intention to Use, intention to use, การพัฒนาตัวแบบความตั้งใจใช้, ความตั้งใจใช้, ประกันภัยไซเบอร์

@booklet{EasyChair:8506,
  author    = {Akira Raumjit and Prasong Praneetpolgrang and Navarat Saekhow},
  title     = {Developing the Model of Intention to Use Cyber Insurance at the Individual Level in Thailand},
  howpublished = {EasyChair Preprint 8506},
  year      = {EasyChair, 2022}}