Download PDFOpen PDF in browserNext-Gen Transactions: Internet Banking's Crucial Role in Modern E-CommerceEasyChair Preprint 1181012 pages•Date: January 19, 2024AbstractAs the landscape of commerce continues to evolve rapidly, the integration of advanced technologies has become pivotal for the seamless functioning of modern e-commerce. This paper explores the indispensable role of Internet banking in facilitating next-generation transactions within the digital marketplace. The advent of the internet and the subsequent rise of e-commerce platforms have redefined the way businesses and consumers engage in transactions. With an increasing reliance on online shopping, it is imperative to understand the pivotal role played by Internet banking services in ensuring secure, efficient, and convenient financial transactions. This paper delves into the multifaceted aspects of Internet banking, emphasizing its significance in modern e-commerce. The evolution of Internet banking has been marked by a continual transformation of services, from simple online account access to the integration of advanced functionalities such as real-time fund transfers, digital wallets, and mobile banking. These advancements have not only catered to the changing needs of consumers but have also shaped the landscape for businesses to conduct transactions in a globalized marketplace. The paper discusses how the integration of artificial intelligence and data analytics has enabled personalized recommendations, streamlined financial planning, and improved overall user satisfaction. Keyphrases: Internet Banking, Next-Gen Transactions, e-commerce
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