Download PDFOpen PDF in browserThe Influence of Fake News on Fashion Consumer Decision-MakingEasyChair Preprint 1105414 pages•Date: October 9, 2023AbstractThis study examines the impact of fake news in the fashion industry and its influence on consumers' decision-making. Employing a mixed-methods approach that combines quantitative and qualitative methods, we investigate consumers' exposure to misleading information, their perception of fashion sources' credibility, and how fake news affects their purchasing decisions. Results emphasize the importance of consumer awareness, industry responsibility, and the potential need for regulation. This study contributes to a deeper understanding of misinformation in fashion and its implications. Keyphrases: Consumidores, Credibilidade, Moda, Tomada de decisão, news
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