Author:Poh Kiong Tee

Publications
Customer Engagement in Instagram: the Mediating Role of Perceived Advertising Value Poh Kiong Tee, Deeparechigi Vashu, Ling Chai Wong and Chee Pung Ng EasyChair Preprint 8844
Examining Intentions to Use Mobile Check-in for Airlines Services: a View from East Malaysia Consumers Ling Chai Wong, Poh Kiong Tee, Chia Keat Yap and Tat Huei Cham EasyChair Preprint 8543
Online Learning During Covid-19 Pandemic: a View of Undergraduate Student Perspective in Malaysia Ling Chai Wong, Poh Kiong Tee, Tat Huei Cham and Ming Fook Lim EasyChair Preprint 8533

Keyphrases

Credibility of advertisement, Customer Engagement, Entertainment feature, Informativeness, Instagram, Mobile check-in, online learning, Perceived advertising value, Perceived Ease of Use, perceived enjoyment, Perceived Technical System Quality, perceived trust, Perceived Usefulness, students’ satisfaction, Technology Acceptance Modal.