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Author:Maria Levi

Publications
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement
Susana C. Silva, Roberta De Cicco, Maria Levi and Maik Hammerschmidt
EasyChair Preprint 9367
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement
Susana C. Silva, Roberta De Cicco, Maria Levi and Maik Hammerschmidt
EasyChair Preprint 9367
Value Creation in Gamified Chatbot Interactions and Its Impact on Brand Engagement
Susana C. Silva, Roberta De Cicco, Maria Levi and Maik Hammerschmidt
EasyChair Preprint 9367

Keyphrases

Chatbots, Consumer brand engagement, Gamification, hedonic value, utilitarian value.

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