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service-dominant logic
Publications
Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents
Carole Charbonnel
EasyChair Preprint 7682
Co-Creation Design: a Theoretical Model of Design Management from the Service Dominant Logic of Marketing (an Abstract)
Flávio Régio Brambilla
,
Silvia Paula Bittencourt
and
Ciro Eduardo Gusatti
EasyChair Preprint 3248
Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
Kleber Souza
and
Flávio Brambilla
EasyChair Preprint 3246
Value Co-Creation as a Promotional Strategy to Build the Institutional Image to a Hospital Located in the South of Brazil (an Abstract)
Melissa Kanitz
and
Flávio Brambilla
EasyChair Preprint 3204
Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption
Carole Charbonnel
EasyChair Preprint 1030
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