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Author
:
Kleber Souza
Publications
Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract)
Kleber Souza
and
Flávio Brambilla
EasyChair Preprint 3246
Keyphrases
Multiple Case Studies
,
service-dominant logic
,
value co-creation
,
value-in-use
.
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