Towards a Conceptual Framework for Investigating the Impact of Organisational Resources, Entrepreneurial Orientation Dimensions and Big Data Analytics on Business Performance of South African E-commerce SMMEs

10 pages•Published: May 1, 2023

Abstract

Data Analytics (BDA) is a crucial component of high-performing e-commerce businesses. In South Africa, where SMMEs are key contributors to economic growth, it is crucial to understand the resources and capabilities they should have in place to adopt BDA and positively impact their business performance. This paper aims to review current literature detailing organisational resources, BDA, and its impact on the business performance of South African e-commerce Small, Medium and Micro Enterprises (SMMEs) and develop a conceptual framework. While various studies show the impact of BDA on business performance in large organisations, and developed and developing economies, the impact it has on business performance, as well as that of organisational resources and entrepreneurial orientation dimensions on South African e-commerce SMMEs, is not well explored. This research adopted a deductive approach, using a systematic approach to literature, 411 journal and conference proceedings articles were retrieved from 2016 to date. 15 articles were selected after analyses and synthesis through a narrative literature approach. Key organisational resources that enable the use of BDA were identified from the literature and used to develop a conceptual framework that can be used for future studies using empirical data. This research is in progress and the preliminary findings were derived through a literature review, that highlights organisational resources such as IT infrastructure, IT human resources, financial resources, risk-taking, innovativeness and proactiveness as relevant to the usage of BDA and its influence on business performance.

Keyphrases: big data analytics, dynamic capabilities view, e commerce, entrepreneurial orientation, resource based view, smmes

In: Hossana Twinomurinzi, Nkosikhona Theoren Msweli, Tendani Mawela and Surendra Thakur (editors). Proceedings of NEMISA Digital Skills Conference 2023: Scaling Data Skills For Multidisciplinary Impact, vol 5, pages 79-88.

Links:	https://easychair.org/publications/paper/cn81
	https://doi.org/10.29007/kcnj

BibTeX entry

@inproceedings{DigitalSkills2023:Towards_Conceptual_Framework_Investigating,
  author    = {Marungwane Leshego Mogale},
  title     = {Towards a Conceptual Framework for Investigating the Impact of Organisational Resources, Entrepreneurial Orientation Dimensions and Big Data Analytics on Business Performance of South African E-commerce SMMEs},
  booktitle = {Proceedings of NEMISA Digital Skills Conference 2023: Scaling Data Skills For Multidisciplinary Impact},
  editor    = {Hossana Twinomurinzi and Nkosikhona Theoren Msweli and Tendani Mawela and Surendra Thakur},
  series    = {EPiC Series in Education Science},
  volume    = {5},
  publisher = {EasyChair},
  bibsource = {EasyChair, https://easychair.org},
  issn      = {2516-2306},
  url       = {/publications/paper/cn81},
  doi       = {10.29007/kcnj},
  pages     = {79-88},
  year      = {2023}}

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