The Role of Influencer Marketing in Fintech: Does It Work?

EasyChair Preprint 15089

Abstract

Influencer marketing has become a significant strategy in fintech, aiming to enhance brand visibility, build trust, and engage target audiences. By partnering with influencers who have substantial followings and credibility, fintech companies can effectively reach new customers and communicate their value propositions. While influencer marketing offers benefits such as increased trust and engagement, it also presents challenges like finding the right influencers, ensuring regulatory compliance, and measuring campaign effectiveness. Successful campaigns rely on authentic partnerships, creative content, and clear objectives. As fintech continues to evolve, influencer marketing is expected to adapt, leveraging emerging trends and technologies to maintain its impact in the competitive landscape.

Keyphrases: AI-Driven Marketing in Fintech, Blockchain and Fintech Advertising, Digital Transformation in Fintech, Fintech Marketing Strategies 2024, Personalization in Fintech Marketing

@booklet{EasyChair:15089,
  author    = {Adeoye Ibrahim},
  title     = {The Role of Influencer Marketing in Fintech: Does It Work?},
  howpublished = {EasyChair Preprint 15089},
  year      = {EasyChair, 2024}}