Innovative Solutions for Secure Transactions: Harnessing the Power of Machine Learning and Blockchain Applications in Retail Cybersecurity

EasyChair Preprint 12188

Abstract

This paper explores the integration of machine learning and blockchain technologies as innovative solutions for enhancing cybersecurity in retail transactions. As the retail industry faces escalating threats of cyber-attacks, safeguarding sensitive financial data and ensuring secure transactions have become imperative. Leveraging the capabilities of machine learning algorithms and blockchain applications can provide a robust defense against evolving cyber threats. The paper presents a comprehensive analysis of the methodology, results, and challenges encountered in implementing these technologies, offering valuable insights for the future of secure retail transactions.

Keyphrases: Blockchain, Fraud Prevention, Retail Cybersecurity, Secure Transactions, data, machine learning, protection

@booklet{EasyChair:12188,
  author    = {Jonny Bairstow and Kawar Bloch},
  title     = {Innovative Solutions for Secure Transactions: Harnessing the Power of Machine Learning and Blockchain Applications in Retail Cybersecurity},
  howpublished = {EasyChair Preprint 12188},
  year      = {EasyChair, 2024}}