Fintech Marketing vs. Traditional Financial Marketing: Key Differences

EasyChair Preprint 15090

Abstract

Traditional financial marketing and fintech marketing differ significantly in their approaches, target audiences, and strategies. Traditional financial marketing relies on conventional media channels and formal messaging to build trust and reach broad demographics. In contrast, fintech marketing leverages digital channels, data-driven tactics, and innovative technologies to engage tech-savvy consumers and highlight modern financial solutions. Key differences include the use of digital platforms, personalized content, and real-time analytics in fintech marketing, compared to the broader, more formal methods of traditional financial marketing. Understanding these distinctions helps companies effectively tailor their marketing strategies to meet the needs of their respective audiences and achieve their objectives.

Keyphrases: AI-Driven Marketing in Fintech, Blockchain and Fintech Advertising, Digital Transformation in Fintech, Fintech Marketing Strategies 2024, Personalization in Fintech Marketing

@booklet{EasyChair:15090,
  author    = {John Owen},
  title     = {Fintech Marketing vs. Traditional Financial Marketing: Key Differences},
  howpublished = {EasyChair Preprint 15090},
  year      = {EasyChair, 2024}}