Analysis of Business Model Canvas in Defining Management Strategy at Directorate of Innovation and Science Technology ITS

EasyChair Preprint 7354

Abstract

ITS is one of the organizations that promotes technology innovation and commercialization, as well as the growth of creative entrepreneurship, job creation, and the economic worth of final research undertaken by lecturers and students. Science Techno Park ITS provides technology transfer offices, incubators, accelerators, and financiers to innovators and researchers, as well as four clusters: marine cluster, creative design cluster, robot and information and communication technology cluster, and automotive cluster. This research was conducted at DIKST ITS by analyzing 9 elements of the Business Model Canvas (BMC), namely customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. The analysis results indicate that DIKST ITS management team should reassess the business model that has been implemented thus far. It is vital to outline business processes as well as the primary activities that should be developed in the future. so that a technology-based ecosystem with excellent human resources may be formed and income at ITS can be supported.

Keyphrases: Business Model Canvas (BMC), Science Technopark (STP), business model

@booklet{EasyChair:7354,
  author    = {Nuke Yulnida Aden Faradhillah and Tatang Akhmad Taufik},
  title     = {Analysis of Business Model Canvas in Defining Management Strategy at Directorate of Innovation and Science Technology ITS},
  howpublished = {EasyChair Preprint 7354},
  year      = {EasyChair, 2022}}