Development of marketing positioning of the pilotless bus in the Russian market

EasyChair Preprint 2712

Abstract

In paper the technique of development of the pilotless bus marketing positioning in the Russian market will be offered. The technique consists of 4 stages: a research of an initial situation in positioning of the pilotless bus and its perception by consumers; determination of key properties of the pilotless bus, company, market; definition of the development directions of the pilotless bus; comparative assessment of various options of the pilotless bus positioning. This technique allows to reveal successful points of differentiation of the pilotless bus which in the subsequent can become starting points in positioning of a brand. The main priority properties which the pilotless bus has to possesswill be as a result defined.

Keyphrases: Marketing, consumer perception, pilotless bus, positioning

@booklet{EasyChair:2712,
  author    = {Anna Gorokhova and Andrey A. Efremov},
  title     = {Development of marketing positioning of the pilotless bus in the Russian market},
  howpublished = {EasyChair Preprint 2712},
  year      = {EasyChair, 2020}}