Enhancing E-commerce: a Deep Dive into Augmented Reality's Impact on Shopping

EasyChair Preprint 11966

Abstract

 This paper offers an in-depth exploration of how augmented reality (AR) is revolutionizing the landscape of online retail. This abstract delves into the multifaceted ways in which AR technologies enhance the overall shopping experience, from immersive product visualization to interactive try-before-you-buy features. It investigates the psychological aspects of consumer engagement and decision-making influenced by AR applications, shedding light on the potential for increased customer satisfaction and loyalty. By examining case studies and emerging trends, the abstract provides a comprehensive understanding of the strategic integration of augmented reality, offering valuable insights for businesses aiming to elevate their e-commerce platforms and stay ahead in the rapidly evolving digital marketplace.

Keyphrases: Shopping, Technology, experience

@booklet{EasyChair:11966,
  author    = {Jane Smith and Chen Liu},
  title     = {Enhancing E-commerce: a Deep Dive into Augmented Reality's Impact on Shopping},
  howpublished = {EasyChair Preprint 11966},
  year      = {EasyChair, 2024}}