Understanding the Internet Celebrity Restaurant’s Servicescape in Developing Quality of Life.

EasyChair Preprint 15522

Abstract

With the rapid development of Taiwan's restaurant industry and the diversification of consumer demands, the emergence of internet celebrity restaurants is a testament to the changing landscape. These restaurants have significantly impacted consumer demands, necessitating a shift in the industry's approach. Restaurateurs must focus on the servicescape to enhance customer emotions, satisfaction, and happiness, thereby improving their quality of life. This study illustrates that a relationship exists in the context of internet celebrity restaurants' providing dining necessitates innovative and differentiated strategies to maintain competitiveness.

Keyphrases: Happiness, Satisfaction, Servicescape, customer emotion, customer satisfaction, internet celebrity restaurant, quality of life, service quality, service scape, taiwan s restaurant, well-being

@booklet{EasyChair:15522,
  author    = {Pei-Yu Sung and Kuo-Ning Liu},
  title     = {Understanding the Internet Celebrity Restaurant’s Servicescape in Developing Quality of Life.},
  howpublished = {EasyChair Preprint 15522},
  year      = {EasyChair, 2024}}