Emerging Trends in Fintech Marketing for 2024 and Beyond

EasyChair Preprint 15088

Abstract

Emerging trends in fintech marketing for 2024 and beyond reflect significant shifts driven by technological advancements and evolving consumer expectations. Key trends include the increased use of AI and machine learning for personalized marketing, the integration of financial services into non-financial digital platforms through embedded finance, and a stronger focus on financial inclusion. Data privacy and security are becoming central to marketing strategies, while interactive content like AR and VR, and gamification are enhancing user engagement. Sustainable and ethical marketing practices, voice search optimization, and advanced data analytics are also shaping the future of fintech marketing. Staying attuned to these trends will be crucial for fintech companies to effectively connect with their audiences and drive growth.

Keyphrases: AI-Driven Marketing in Fintech, Blockchain and Fintech Advertising, Digital Transformation in Fintech, Fintech Marketing Strategies 2024, Personalization in Fintech Marketing

@booklet{EasyChair:15088,
  author    = {Kayode Sheriffdeen},
  title     = {Emerging Trends in Fintech Marketing for 2024 and Beyond},
  howpublished = {EasyChair Preprint 15088},
  year      = {EasyChair, 2024}}