Uses and Role of Tradition and Social Media Among Kudumbashree Mission

EasyChair Preprint 2513

Abstract

Women, who are one of the fundamental units of the society are fighting for their rightful place  even today throughout the world. Kudumbashree, a poverty eradication program started by the Kerala Government, is aimed at improving the standard of living of poor women in rural areas by setting micro-credit enterprises. The current study attempts to investigate how the members of Kudumbashree use the media in the course of their work, information sharing among them and the media coverage with regard to Kudumbashree mission. The paper discusses to what extent media influences member of kudumbashree day to day life. The study involves both quantitative and qualitative methods and primary data is collected through in-depth interviews, focus group discussion and questionnaires. It also aims at exploring the possible venues in social media platforms for women empowerment.

Keyphrases: Kerela, Kudumbashree Mission, Women Empowerment., traditional and social media

@booklet{EasyChair:2513,
  author    = {E. P. Ardra and J. R. Jenitha},
  title     = {Uses and Role of Tradition and Social Media Among Kudumbashree Mission},
  howpublished = {EasyChair Preprint 2513},
  year      = {EasyChair, 2020}}