The Power of Data-Driven Marketing in Fintech

EasyChair Preprint 15095

Abstract

Data-driven marketing has become essential in fintech, leveraging customer data to enhance marketing strategies, personalize content, and optimize campaign performance. By analyzing behavioral data, segmenting audiences, and utilizing advanced technologies like AI and machine learning, fintech companies can achieve precise targeting and improve customer acquisition and retention. However, it is crucial to ensure compliance with data privacy regulations and implement robust security measures to protect customer information. Data-driven marketing not only fosters stronger customer relationships but also drives business growth and competitive advantage in the fintech industry.

Keyphrases: Customer-Centric Fintech Strategies, Emerging Markets for Fintech 2024, Fintech and Social Media Integration, Influencer Marketing in Financial Technology, Predictive Analytics in Fintech Marketing, Sustainability in Fintech Branding

@booklet{EasyChair:15095,
  author    = {John Owen},
  title     = {The Power of Data-Driven Marketing in Fintech},
  howpublished = {EasyChair Preprint 15095},
  year      = {EasyChair, 2024}}