Download PDFOpen PDF in browserIoT and Big Data Analytics: Revolutionizing Business and Society with Advanced InsightsEasyChair Preprint 1204515 pages•Date: February 12, 2024AbstractThis paper explores the transformative impact of the Internet of Things (IoT) and Big Data Analytics on both business and society. As the proliferation of connected devices continues to rise, generating vast amounts of data, leveraging advanced analytics becomes paramount. We delve into the synergies between IoT and Big Data Analytics, examining how they collectively revolutionize decision-making processes, operational efficiency, and innovation across diverse sectors. By uncovering actionable insights from the deluge of data, organizations can make informed decisions, optimize processes, and enhance overall performance. The integration of IoT and Big Data Analytics not only reshapes business strategies but also contributes to societal advancements. This paper navigates the landscape of this technological convergence, highlighting its implications, challenges, and future prospects. Keyphrases: Big Data Analytics, Business Strategies, Data-driven insights, Digital Transformation, Innovation, Internet of Things (IoT), Societal Advancements, decision making, operational efficiency, technological convergence
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