Exploring Factors Influencing the Adoption of Innovative Outdoor Air Purifiers Among Thai Municipality Officials

EasyChair Preprint 14041

Abstract

Air pollution poses a significant challenge to urban areas worldwide, and Thailand, with its rapidly growing urban centers, is no exception. In response to deteriorating air quality, the adoption of innovative outdoor air purifiers has gained traction. This study investigates the factors influencing the adoption of these air purifiers among Thai municipality officials. Drawing from the theoretical framework of the Theory of Planned Behavior, this research explores the role of perceived behavioral control (PBC) in shaping officials' behavioral intentions. The study incorporates data from 320 municipality officials in Thailand who are potential users of innovative outdoor air purifiers. Through structural equation modeling, the research examines the direct, indirect, and total effects of predictor variables, including longevity, uniqueness, longitudinal consistency, performance expectancy usage, environmental air characteristics, and air purifier characteristics innovation, on officials' behavioral intentions to use these devices. The findings reveal that several factors significantly influence PBC. Longevity and durability, uniqueness and innovation, longitudinal consistency, performance expectancy usage, environmental air characteristics, and air purifier characteristics innovation all play crucial roles in officials' confidence in adopting air purifiers. Practical implications center on product development and marketing strategies that align with officials' preferences.

Keyphrases: Adoption, Air Purifiers, Thailand, air pollution, perceived behavioral control

@booklet{EasyChair:14041,
  author    = {Amirhossein Taghipour and Amnuay Saengnoree and Woranat Sangmanee},
  title     = {Exploring Factors Influencing the Adoption of Innovative Outdoor Air Purifiers Among Thai Municipality Officials},
  howpublished = {EasyChair Preprint 14041},
  year      = {EasyChair, 2024}}