Keyword:value co-creation

Publications
Value Co-Creation as a Marketing Practice: Performance and Firm-Level Antecedents Carole Charbonnel EasyChair Preprint 7682
Consumers’ Attitudes and Privacy Concerns on Value Co-Creation: A Cross Cultural Study on Big Data Perspective: Structured Abstract Melisa Mete, Gözde Erdogan and Ruya Yuksel EasyChair Preprint 5957
Promoting Brand Involvement through User Generated Content: Structured Abstract Nomita Gupta and Hemendra Gupta EasyChair Preprint 5389
Co-Creation in the Perspective of Service Dominant Logic: Multiple Case Studies in Three Retail Segments Comparing North and South of Brazil (an Abstract) Kleber Souza and Flávio Brambilla EasyChair Preprint 3246
Value Co-Creation and the Relationship Between Professor and Students in the University Classroom (an Abstract) Maicon Silva and Flávio Brambilla EasyChair Preprint 3237
Practising Co-production or Endorsing The Logic of Value Co-creation: How Marketers’ Legitimacy Seeking Influences Co-creation Adoption Carole Charbonnel EasyChair Preprint 1030