Identifying and Categorizing Industry Recruitment Display Materials at a 4-year Construction Management Degree Program’s Career Fair Events

9 pages•Published: June 9, 2021

Lauren Redden, C. Michael Green and Richard Burt

Abstract

As the construction industry continues to grow, there is an increased demand for recruiting students from construction management programs. Many companies implement effective recruiting strategies and company branding at career fair events. However, there is no definitive research that objectively identifies the characteristics a company portrays at career fair events for construction management programs. This research identifies how companies define their character by: (1) the visual materials they select to display and (2) the use of space and surfaces they have available at a construction career fair. In order to accurately identify these characteristics, photographs were taken during two career fair events of each company participant’s booth space. In the Spring 2019 and 2020 career fair events, 107 total photos of 80 companies and 159 photos of 97 companies were analyzed respectively. The analysis identified six categories of display materials with examples in each category. The six categories include: vertical surfaces, horizontal surfaces, industry related props, technology related props, information handouts, and giveways. The analysis also identified how companies differentiate themselves by the written content and images they choose to display on the vertical surfaces and the use they make of horizontal surfaces.

Keyphrases: career fairs, construction industry, human resources, recruiting, workforce

In: Tom Leathem, Anthony Perrenoud and Wesley Collins (editors). ASC 2021. 57th Annual Associated Schools of Construction International Conference, vol 2, pages 55-63.

Links:	https://easychair.org/publications/paper/vv6t
	https://doi.org/10.29007/83nq

BibTeX entry

@inproceedings{ASC2021:Identifying_Categorizing_Industry_Recruitment,
  author    = {Lauren Redden and C. Michael Green and Richard Burt},
  title     = {Identifying and Categorizing Industry Recruitment Display Materials at a 4-year Construction Management Degree Program’s Career Fair Events},
  booktitle = {ASC 2021. 57th Annual Associated Schools of Construction International Conference},
  editor    = {Tom Leathem and Anthony Perrenoud and Wesley Collins},
  series    = {EPiC Series in Built Environment},
  volume    = {2},
  publisher = {EasyChair},
  bibsource = {EasyChair, https://easychair.org},
  issn      = {2632-881X},
  url       = {/publications/paper/vv6t},
  doi       = {10.29007/83nq},
  pages     = {55-63},
  year      = {2021}}

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